Commissioner Rob Manfred said MLB would love to do more to market Los Angeles Angels outfielder Mike Trout, but it is not quite that simple.
Manfred went on to say that Trout, who is a two-time American League MVP and a seven-time All-Star, has to be willing to market himself if the 26-year-old wants to become more popular in the sport.
"Player marketing requires one thing, for sure: the player," Manfred said at his annual All-Star Game press conference, via the Orange County Register.
"You cannot market a player passively. You can't market anything passively. You need people to engage with those to whom you are trying to market in order to have effective marketing."
Trout has been vocal, though, that he does not want to make himself any more of a celebrity than he already is and his focus always has been on winning a World Series rather than gaining personal attention.
He has twice turned down the opportunity to play in the World Baseball Classic, and he has never participated in the Home Run Derby at the All-Star Game.
"I'd rather just have that night with my family, spend time with them," Trout said last week. "I just want to relax and enjoy the day. Just watch it … I just never had any interest in doing it."
Manfred went on to explain that the decision is up to Trout, but the Angels star would have to spend more of his downtime making an effort.
"Mike is a great, great player and a really nice person, but he's made certain decisions with what he wants to do and what he doesn't want to do, and how he wants to spend his free time and how he doesn't want to spend his free time," Manfred said.
"That's up to him. If he wants to engage and be more active in that area, I think we could help him make his brand really, really big, but he has to make a decision that he’s prepared to engage in that area. It takes time and effort."
It appears the Angels caught wind of Manfred's comments as they released a statement on Wednesday, sending praise to Trout and highlighting the marketing work he has done to help MLB.
"Mike Trout is an exceptional ambassador for the game," the statement read, in part. "Combined with his talent, his solid character creates a perfect role model for young people everywhere.
"Each year, Mike devotes a tremendous amount of his time and effort contributing to our organisation, and marketing Major League Baseball. He continually chooses to participate in the community, visiting hospitals, schools and countless other charities."
|Sale: Hospital visit was because of belly button ring|
|You don´t want to lose any players - Young speaks out on Wade NFL speculation|
|Steve Kerr supports Colin Kaepernick: ´I think he deserves a chance to play´|
|Raptors star Kawhi Leonard: Too early for MVP chants|
|Warriors coach Kerr: Jerebko ´one of us´ after game-winning tip-in|
|Wantaway Butler revels in boos|
|Butler turns boos to MVP chants in Timberwolves´ first win|
|Brewers force game seven against Dodgers in NLCS|
|Butler booed by Timberwolves fans during introductions|
|Golden Knights sign RW Tuch to seven-year extension|
|Bryant explains how Lakers could beat Warriors|
|Browns trade running back Hyde to Jaguars|
|Giants WR Beckham Jr. explains why he might cramp up: ´I really don´t like water´|
|Cardinals fire offensive coordinator McCoy after 1-6 start|
|No Wade in Wasps squad amid NFL reports|
|LeBron offers food for thought after losing Lakers debut|
|LeBron makes spectacular start on Lakers debut, but LA fall to Trail Blazers|
|Broncos thrash Cardinals to end losing streak|
|Price leads Red Sox past Astros and into World Series|
|LeBron makes fast start on Lakers debut with two massive dunks|
|Simmons gets triple-double in win over Bulls|
|WATCH: Cardinals WR Fitzgerald tackles former QB Warner on sidelines|
|This Week in U.S. Sports: Bosa leaves Ohio State while the World Series is almost set|
|Cowboys discuss road woes, Prescott says team ´addressed the elephant in the room´|
|Hinch says Altuve would be out with injury in regular season|
|WATCH: Schwarzenegger tells LeBron to make Lakers great again|
|LeBron tells Lakers coach Walton: I´m always fresh!|
|G League will offer $125K to top prospects in lieu of NCAA one-and-done route|
|Chargers defensive end Bosa ´a few weeks´ away from return, says father|
|Carmelo Anthony: Rockets bench role challenging mentally|
|Bradley homers again, Red Sox take 3-1 lead over Astros|
|Ayton, Doncic shine on NBA debuts|
|Leonard focusing on future after Raptors debut|
|Lakers coach Walton will monitor LeBron´s minutes, plans to use deep rotation|
|Dodgers on cusp of World Series after beating Brewers|
|Bears star Khalil Mack ´day-to-day´ with ankle injury|
|Anthony has ´a clearer understanding´ of his role with Rockets|
|Brewers remove Miley after one batter against Dodgers|
|Rams rule out Kupp for 49ers game|
|Giants owner Mara to talk with Beckham Jr|
|Bamberg battle back to claim Champions League win|
|MLB investigated alleged Astros sign stealing, found no wrongdoing|
|Timberwolves star Wiggins to donate $22 for every point this NBA season|
|Red Sox´s Sale won´t start game five of ALCS|
|Nuggets coach Malone signs contract extension|
|Bills to start quarterback Anderson against Colts with Allen out|
|Gruden: Oakland Raiders ´aren´t tanking´|
|Wembley sale off after Khan offer withdrawn|
|NBA 2018-19: The LeBron James effect on teams he has joined|
|Embiid: 76ers-Celtics isn´t a rivalry, they always kick our a**|
|Curry: Slap me if I tire of championship celebrations|
|Hayward put ´dark memories´ behind him with Celtics return|
|Bellinger seals dramatic win as Dodgers level up NLCS|
|Curry, Durant lead Warriors past Thunder|
|Celtics too good for 76ers in NBA opener|
|Red Sox move ahead of Astros in ALCS|
|Timberwolves owner looking to trade Butler, backs Thibodeau|
|Shepard says Giants have ´total faith´ in Manning|
|Bonn spoil PAOK´s landmark European game|
|Falcons place Devonta Freeman on injured reserve|
|Westbrook ruled out of Thunder opener|
|Odell Beckham Jr. needs to create headlines on the field, says Giants owner|
|Draymond Green says Warriors will have to ´bring it´ every night in the West|
|Rodgers inspires late Packers comeback|
|Brewers blank Dodgers to take 2-1 NLCS lead|
|Cavaliers, Nance agree to four-year extension|
|Suns star Booker set to return for season opener|
|Warriors coach Kerr not expecting fast start from NBA champs|
|Fultz to start for 76ers as Brown eyes NBA Finals|
|Seahawks, Trail Blazers owner Paul Allen dies aged 65|