Kansas City Chiefs quarterback Patrick Mahomes hit the shelves this week.
Mahomes graced the cereal aisle in all Kansas City-area Hy-Vee grocery stores with his very own 'Mahomes Magic Crunch'.
The cereal, which is also available in select grocery stores in southern Iowa, Kansas, Missouri and Nebraska while supplies last, was created in partnership with Mahomes' foundation, the 15 and Mahomies Foundation, and PLB Sports, Inc.
He took inspiration from his favourite breakfast cereal but will have to act quickly if he wants his own box.
"I'm excited for it," Mahomes told media on Friday.
"I'm excited for everything that it's kind of doing. It's helping out my foundation, and now the fans are going out and buying it, so I appreciate all of them."
The cereal is selling fast and has even broken on to the resell market where a case of 12 is being sold for $330 on eBay.
"I've seen it on Twitter for sure," Mahomes said.
"People are posting pictures of them going to get it, getting several boxes at a time. I'm glad we have a fan base that will go out there and support me in everything I do and support my foundation and everything it does.
"I'll definitely have a box I'll keep forever. Whenever you're a little kid and you see people on those cereal boxes and it's a tremendous honour and I'm excited to be able to have my own."
|76ers stay perfect at home, Robinson equals Miami record|
|Lamar Jackson endorses likely number one pick Joe Burrow for Heisman Trophy|
|Lamar Jackson limited as Ravens prepare for Jets|
|Dallas Stars fire head coach Montgomery for ´unprofessional conduct´|
|From a season of 15 wins to 15 in a row - Middleton cherishing Bucks´ blistering start|
|Wentz: Overtime win over Giants can define Eagles´ season|
|I like being the villain - Paul George revels in hostile reception on Indiana return|
|Patriots admit video crew violated NFL rules|
|Antetokounmpo leads Bucks to 15th straight win, Kawhi-less Clippers top Pacers|
|Eagles trump Giants in OT to keep playoff hopes alive|
|Patriots coach Belichick denies involvement in alleged Bengals filming|
|Nothing´s changed – Cavs star Kevin Love on trade talk|
|Mahomes doesn´t have broken hand – Chiefs coach Reid|
|World Series MVP Strasburg agrees seven-year Nationals deal|
|Bears linebacker Roquan Smith out for season with torn pectoral muscle|
|Patriots fans have the right to boo, says Brady|
|Doncic not interested in comparisons to ´one of a kind´ Jordan|
|I need to calm down - ´Passionate´ Luka Doncic holds his hands up after clash with officials|
|´He can do it all´, ´one for the ages´ - LeBron and Lakers laud dominant Davis|
|Joining Kobe, LeBron as 50-point Laker ´humbling´ for Davis|
|Davis dominates for Lakers, Doncic passes Jordan|
|Chiefs clinch AFC West, Seahawks´ streak snapped|
|It´s fine – Brady downplays heavily wrapped right elbow|
|Playoffs ´pretty cool´ but Jackson wants more from Ravens|
|Ravens playoff-bound, 49ers edge thriller against Saints|
|Ben Simmons given three-point target after landing his second as 76ers trounce Cavs|
|Simmons, Doncic lead 76ers & Mavs to crushing wins|
|Carolina Panthers hand LB Shaq Thompson four-year, $54m extension|
|Tight end Njoku activated by Cleveland Browns|
|Eli Manning to start for Giants against Eagles|
|´Awful´ Clippers give Giannis birthday gift as Bucks make it 14 in a row|
|I might sneeze on him – LeBron wants to keep in-form Davis under the weather|
|Giannis & Bucks top Clippers for 14th straight win, LeBron´s Lakers down Blazers|
|Popovich slams Knicks for ´ridiculous´ decision to fire Fizdale|
|Warriors´ Kerr reacts to Knicks sacking Fizdale: That would´ve been me three years ago|
|New York Knicks sack coach Fizdale|
|Antonio Brown apologises to ´the organisations I offended´ and eyes NFL comeback|
|Nick Folk? Wes Welker? Bill Belichick to ´see how it goes´ as Patriots consider kicker options|
|Cowboys owner Jerry Jones cut off from radio interview after swearing|
|Odell Beckham Jr.: I never said I´m not happy in Cleveland|
|No back-to-backs for Zion Williamson when he returns, says Pelicans GM Griffin|
|Roquan Smith injury ´doesn´t look good´ - Bears head coach Nagy|
|It´s losing, losing, losing - Jones tired of Cowboys slump|
|Patriots star Brady plays down injury report|
|Trubisky´s four TDs lead Bears past slumping Cowboys|
|Rockets overcome Raptors, 76ers beaten|
|Steelers RB James Conner ruled out of Cardinals clash|
|Beckham casts doubt over Browns future|
|NFL Week 14 Bullet Points: Three must-know stats previewing every game|
|Veasy grateful for Kaepernick workout after getting Redskins chance|
|We can fight - Antetokounmpo on fiery Griffin clash as Bucks down Pistons|
|I had a malfunction - LeBron James embarrassed by uncalled travel|
|´Mama didn´t raise a wuss´ – Mayfield confident of facing Bengals|
|LeBron´s Lakers silence slumping Jazz, Bucks win 13th straight|
|Hamels signs one-year, $18m deal with Braves|
|Panthers QB Newton to undergo surgery|
|Buccaneers coach Arians not ready to decide on Winston´s future|
|Ron Rivera: My intent is to coach again|
|Giants ´very likely´ to start Eli Manning after Daniel Jones ankle sprain|
|LeBron James hails ill Anthony Davis´ ´monster performance´ in Lakers win|
|Officials admit James Harden dunk should have counted in contentious Rockets defeat|
|Lakers bounce back, Harden scores 50 in Rockets´ loss|
|Devils fire Hynes as head coach|
|Struggling Panthers fire head coach Rivera|
|Jerry Jones: Jason Garrett will be coaching in the NFL next year|
|Giannis confident Bucks can stay locked in amid historic start|
|Dalvin Cook allays injury fears after leaving Vikings´ loss to Seahawks|
|Bucks cruise to 12th straight win, 76ers beat Jazz|
|Seahawks hold off Vikings to go top of NFC West|
|Lions´ rookie TE Hockenson placed on IR, QB Stafford still ´week to week´|